OpenCITY APP: discover Milan as you've never done before!
The first real example of digital tourism
With OpenCITY App, YOU are the protagonist!
You will be able to live your travel experience at your own pace and preference through multi-themed walks and adventures.
A unique experience thanks to Augmented Reality, Geofencing and Geolocation technologies.
A unique experience thanks to Augmented Reality, Geofencing and Geolocation technologies.
About OpenCITY App
Over 20 proposals, including Walking Tours and Adventures, to make your experience truly unforgettable!
All you need...is your smartphone! Free download OpenCITY App and select the Walking Tour or Adventure you prefer, enter the code you received or purchased and download the digital content. You'll be ready to live your great experience right away!
All you need...is your smartphone! Free download OpenCITY App and select the Walking Tour or Adventure you prefer, enter the code you received or purchased and download the digital content. You'll be ready to live your great experience right away!
Thematic routes
What is a WALKING TOUR?
Thematic routes so you can tour the city according to your passions and interests, with the recommendations, tips, and descriptions of some important experts, like Vittorio Sgarbi, art critic, Enrico Derflingher, executive chef, Fulvio Bugani, photographer and Leica ambassador in Italy, and Maria Canella, professor of history of costumes. Choose the tour you like among Art, Culture, History, Food, Fashion, Photography, Nature.
You’ll enjoy a very surprising Milan and you’ll be the protagonist of a unique
experience thanks to a very unconventional way to tour and experience the city.
Discover more
You’ll enjoy a very surprising Milan and you’ll be the protagonist of a unique
experience thanks to a very unconventional way to tour and experience the city.
Adventures
What is an ADVENTURE?
An absolutely innovative way to experience a great Adventure throughout unexpected and amazing places and routes in the city. Just like in a movie, you'll be the protagonist of some "challenges with Enigmas", tracking the mysteries and secrets to reveal, virtually accompanied by the Guardians and the Phoenix, the creator of an ancient and mysterious Order.
You can choose the challenge that fascinates you the most, the closest to your passions: Art, Culture, History, Mystery, Food, Fashion, Sports, Fantasy, Love. Every time it will be an experience to remember and talk about.
Above all, you'll enjoy and discover the city as you've never done before.
DISCOVER MORE
You can choose the challenge that fascinates you the most, the closest to your passions: Art, Culture, History, Mystery, Food, Fashion, Sports, Fantasy, Love. Every time it will be an experience to remember and talk about.
Above all, you'll enjoy and discover the city as you've never done before.
Brand new!
You can also enjoy all OpenCITY content from the comfort of your couch at home! Follow the routes of the Walking Tours through the words of our experts and complete all the stages of the Adventures thanks to the “Skip” button feature, which allows you to go to the next step without having to physically go to the place you need to find, breaking down any constraints to movement or architectural barriers.
And for an even more immersive experience, if you are in possession of a Smart TV, you can share the screen of YOUR smartphone or tablet and enjoy the content together with all of YOUR family, 4-legged friends included!
Want to know how use the App?
Download the cartoon tutorial
And for an even more immersive experience, if you are in possession of a Smart TV, you can share the screen of YOUR smartphone or tablet and enjoy the content together with all of YOUR family, 4-legged friends included!
Want to know how use the App?