Paola Frigerio and the theory of why.

05/03/2021, Guida Viaggi - "I don't want to go back to 2019 anymore, if I have to choose I want to be in 2023. We will be in two years' time in a market che sarà totalmente diverso On the perceived side of the servizi e anche sul fronte prodotto”. E’ questo il pensiero di Paola Frigerio, leisure, marketing & network director of Frigerio Viaggi, who looks at the near future through a very particular lens, which draws on the "Why" theory.

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