1975: turned out to be a very special year, where all of Enrica's expectations were fulfilled, in some cases exceeding even the most optimistic forecasts: 25 groups (composed of an average of 2 buses per departure) to Rome alone, not counting the groups that extended the tour to central Italy (Assisi being the most popular destination) and the first trips to France, where in addition to Paris, Lourdes was in great demand. The first real programming of Frigerio Viaggi began, which Enrica duplicated and disseminated to already loyal customers through the business contacts of her husband Ugo and son Giancarlo.1976/80: The road mapped out by Enrica in the field of tourism is the right one: in addition to dedicated transportation to public and private lines, group tourism grows and develops, where, in these early years, the biggest clients turn out to be parishes with pilgrimages to holy places and schools with educational trips. In late 1976, Chiara was born. The improvement of the vehicle fleet is always a priority for Ugo, as are the services provided on the buses starting with the traveling staff. Giancarlo, by now an economics and business graduate from the Catholic University, grows up straddling these two worlds: that of pure transportation, led by his father Ugo, and the new path of more articulate and well-rounded tourism, opened by his mother Enrica. Again together with Ugo, Enrica organized and participated in several group trips to particularly distant and exotic areas for the times, such as: America, Japan, Thailand, Africa. She is convinced that someday everyone will be able to travel more often and with fewer “borders,” going beyond Italy and Europe, and she senses the great opportunity that group travel offers, precisely for travel abroad, where most clients at the time would not consider going alone.1981/89: The mythical “eighties” have begun: new dreams and expectations knock on Frigerio's doors. A renewed economic well-being and a newfound political relaxation after the “years of lead,” naturally led the market toward the world of travel and vacations.
Giancarlo increased production, and thanks to him the first Frigerio Viaggi catalogs were born, collecting programming: from day trips to educational trips, not forgetting Italy and Europe coach tours for adults, which grew exponentially.
The individual “package vacation,” launched by Alpitour several years earlier in 1960, is beginning to catch on with customers who previously participated only in organized group travel.
The bus fleet is constantly growing and being renewed periodically: Ugo and Giancarlo do not want to have “old” buses and always direct their choices to modern and efficient models. The first on-board televisions and minibars available to customers also arrive.

In 1975, a factory worker's salary is 154,000 liras per month; a coffee costs 120 liras.
The social tension accumulated during the years of lead begins to dissipate, and the 1980s see a sharp increase in the sense of optimism and social welfare, with a significant improvement in GDP. Consumerism is born!
In 1975 work begins on the construction of Gardaland, the first amusement park imported to Italy on the model of the famous Disneyworld, and destined to become an increasingly popular tourist attraction.
In 1976 the first ATM in Italy was opened (Cassa di Risparmio di Ferrara).
On April 1, 1976, Steve Jobs and Steve Wozniak found Apple, in a California garage, with a few dollars in their pockets and a few components to assemble.
In 1979 Sony launched the walkman, forerunner of the modern ipods, and in 1982 the CD, an acronym for compact disc, a new format of music media, was released.
1986 marks important steps in the world of information technology: LISTSERV, the first software for managing a mailing list, is launched. On April 30 from Pisa, headquarters of the National University Center for Electronic Computing (Cnuce), the first Internet connection from Italy is made.On March 6, 1983, the first commercially available cell phone debuted in stores, Motorola's DynaTAC 8000x. Not only was it unwieldy (it stood about 25 cm tall and weighed 800 grams, had a long, narrow rectangular shape, and had a very long rubber antenna), but it also had a very short charge (the battery held a maximum of one hour of calls). In short, it gave more the idea of a walkie-talkie than a portable phone.
On November 9, 1989, the Berlin Wall fell, a symbol for 28 years of the Cold War and the division between two opposing blocs.
The late 1980s saw the birth of the first “package tours” and the “All Inclusive” dream.